Blog Archive

Snail mail is dead, right? Actually, that's quite wrong. For all the talk about the importance of shifting away from direct mail to digital, direct mail is still popular and routinely used. It is opened and, in many cases, looked at more closely than any digital advertisement. Abandoning direct mail would be a foolish move...

Businesses rely on their brand to create an identity for themselves that separates their company from their competition. Branding your business is an ongoing process that warrants careful thought and consideration. An increasingly popular trend in branding is emphasizing how your company makes a difference, and for good reason.

Is it your year to ditch the broken system? Your year to find an agency relationship that acknowledges your business’ needs and drives it to excellence? Explore how we are working to innovate the agency-client relationship and what it means for you.

What’s more satisfying than a big-ass holiday meal? Nothing, and that goes for your marketing too. See what it takes to create the biggest, most kick-ass meal you can in the latest edition of the MKTG Mindset.

If you’ve watched more than a few hours of TV in the past 10 years, you’ll likely recognize the aloof, swarthy spokesperson for Dos Equis beer: The Most Interesting Man in the World. This dashing older gentleman half-heartedly endorses the company’s offerings with the saying, “I don’t always drink beer, but when I do, I prefer Dos Equis.” The Most Interesting Man in the World campaign was an awesome success. In fact, stats came out a while back stating that the company achieved 3x the sales growth from this marketing effort…

What makes a valuable marketing partner? Notice above that I didn’t use the word “agency” or “expert?” Instead, I used the word “partner,” and I meant it. You may not realize it, but when you start shopping for marketing agencies to work with, what you’re actually looking for is an organization who will look out for your needs, help you make appropriate, useful decisions, and put your company’s success at the top of its priorities. Sounds pretty logical, right? Why would you hire someone who was only looking out for their bottom line?

In the world of marketing, buzzwords are like mosquitos on a camping trip - constantly flying around, causing frustration, and ultimately making you confused as to their purpose for existing in this universe. The word “brand identity” is a buzzword on the same level as those pesky insects - constantly flitting about, seen far too often (without being truly understood), and an absolutely imperative part of your business’ ecosystem. Read More...

Retainers? No thank you. The Mirata Advantage offers you an agency partnership with no drawbacks.

Marketing can be a complicated world. Read about how the value of an experienced partner can help show you the way.

Being on both sides of the desk really gave me a unique outlook on marketing and the agency business. Read about my experiences and what lead me to creating Mirata Marketing.